| Título | Smooove by Law |
| Agencia | VCCP US |
| Campaña | Smooove Thoughts |
| Anunciante | White Claw Hard Seltzer |
| Marca | White Claw Vodka + Soda / White Claw Premium Vodka |
| Fecha de primera difusión/publicación | 2023 / 4 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | JB shares his thoughts and surprise on the fact that until 2020 vodka had to be “tasteless” by law. Throwing off his stuffy robes JB makes it clear that White Claw is ushering in a new era in American vodka and now you can have a vodka that is both tasteful and smooove. |
| Filosofía | After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram |
| Medio | Interactivo |
| Duración | |
| VFX Company | The Mill New York |
| Account Management | Philip Higham |
| Account Management | Nick Hodkinson |
| Account Management | Jordan Wood |
| Account Management | Noelle Mulholland |
| Account Management | Allegra Dowding |
| Miembro del equipo creativo | Darren Bailes |
| Miembro del equipo creativo | Brian Caruso |
| Miembro del equipo creativo | Marthon Pucci |
| Strategy Team | Jonny Shaw |
| Strategy Team | Alex Scott-Malden |
| Producción | Edmund Thorn |
| Producción | Slavica Delevic |
| Realizador | Natalie Prisco |
| Productora | Community Films |
| Sound Design and Mix | Heard City |
| Montador | Aaron Langley |
| Montaje | Cosmo Street |
| Actor /Celebridad | JB Smoove |