| Título | #TURNYOURBACK |
| Agencia | Ogilvy |
| Campaña | Dove #TURNYOURBACK |
| Anunciante | Unilever |
| Marca | Dove |
| Posted | Marzo 2023 |
| Producto | n/a |
| Sector Empresarial | Cremas, lociones, leches, tónicos, desmaquillantes |
| Sinopsis | Dove is calling on its global community to #TurnYourBack to the trending Bold Glamour filter. As the harmful filter sweeps social channels with content creators calling out its dangers, Dove is inviting everyone to join them to take a stand as part of its ongoing commitment to #NoDigitalDistortion in any of its advertising or marketing. |
| Problema | The campaign calls for social media users to take action by posting a video "turning their back to the filter", using the #TurnYourBack, #BoldGlamour and #NoDigitalDistortion hashtags. |
| Medio | Web Film |
| Duración | |
| Creative Agency | DAVID |
| Creative Agency | Ogilvy |
| Responsable de la creación | Pancho Cassis |
| Director creativo | Pedro Sattin |
| Director artístico | Daniela Botero |
| Responsable de la creación | Saulo Rocha |
| Director creativo | Jose Sancho |
| Responsable de conceptos / redactor | Michel Gomez Gomez |
| Creative Agency | Ogilvy Miami |
| Responsable de la creación | Lisa Bright |
| Director ejecutivo de creación | Daniel Fisher |
| Director creativo | Alison Stevens |
| Miembro del equipo creativo | Dave Anderson |
| Director creativo | Liam Bushby |
| Miembro del equipo creativo | Ian Brassett |
| Productor de la productora | Chloe Jahanshahi |