TítuloTear The Paper Ceiling
Agencia
Campaña Tear The Paper Ceiling
Anunciante Ad Council
Marca The Ad Council (in partnership with Opportunity@Work)
Fecha de primera difusión/publicación 2022 / 9
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis Ogilvy New York worked with non-profits the Ad Council and Opportunity@Work, with the support of 50 additional companies and organizations, to fight degree discrimination and help millions of skilled workers who do not have a bachelor’s degree to get a fair chance at better paying jobs and access upward economic mobility. This has an outsized impact on minorities and disadvantaged populations. As a result, companies struggle to both find talent and to reach their DE&I goals.
Filosofía We launched Tear The Paper Ceiling, an initiative to get employers and society at large to grasp the scope of the problem, initiate a cultural shift and change their hiring processes. Alongside a nationwide PSA campaign with print, film, radio, digital and social assets, we created an immersive art installation for people to physically experience the paper ceiling and join the fight against degree discrimination. The campaign is driving major impact and becoming part of culture and a powerful tool for change towards a more sustainable inclusive labor market, with talent based on skills, not degrees.
Medio Case Study
Duración
Global Executive Creative Director
Global Chief Creative Officer
Director del grupo de creación
Responsable de la creación
Responsable de la creación
President
Global President and CEO
President
Responsable de la producción
Chief Strategy Officer
DP
Senior Art Director
Montador
Senior Designer
Realizador
Senior Copywriter
Director del grupo de creación
Executive Group Director
Productor
Executive Producer, Experiential
Fotógrafo
Fotógrafo
Artwork
Montaje
Impresión
Productora
Música

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