| Título | Mom |
| Agencia | Ogilvy New York |
| Campaña | Mom |
| Anunciante | Unilever |
| Marca | Surf |
| Fecha de primera difusión/publicación | 1996 / 11 |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Sinopsis | A housewife, having done the laundry and hung it in the yard, relaxes in a lawn chair while in he background the family dog wreaks havoc on the clothesline. The picture starts to flow and spin as if inside a washing machine. Cut to a box of Surf detergent. “It’s a dirty job but somebody has got to do it.” |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Estados Unidos |
| Director | Kinka Usher |
| Copywriter | Travis Ashby |
| Art Director | Chris Parker |
| Production Company | Smillie Films |