Insights from Havas Play UK

Havas has today launched Havas Play – its global network dedicated to building meaningful experiences that place brands at the heart of people’s passions – into the UK market. The move will see UK creative agency Cake, which specialises in sport and culture, combine forces with Havas Media N… leer más

Some might say you’d be irresponsible to ‘shell out’ tens of thousands, or maybe millions, on a partnership deal in today’s challenging times. Or that renewing a shiny ‘toy’ – as budgets are wantonly slashed across every vertical – is decadent. Superfluous, even, when a fee to partner with … leer más

Intro copy This year’s UEFA Champions League Final will be accompanied by a ground-breakingly accessible broadcast. Here, we talk to those involved in creating EE and BT Sport’s innovative ‘New Signing’ campaign; Head of Group Sponsorship at EE, Matt Stevenson; Sport and Culture Creative Ag… leer más

EE, the lead partner of all Home Nations football teams, has joined forces with Vinnie Jones for ‘No-Fans-Land’, a film marking the upcoming Wales vs England fixture in the 2022 FIFA World Cup. The crucial clash is one of the stand-out fixtures of the tournament group stages, with the two n… leer más

Emma Raducanu has had a whirlwind year. Since making tennis history in 2021, becoming the youngest female British player to win the US Open, she has signed a number of lucrative sponsorship deals as her profile continues to rise. HSBC was the most recent addition to her endorsement portfoli… leer más