| Título | Test the Waters |
| Agencia | J. Walter Thompson New York |
| Campaña | Test the Waters |
| Anunciante | Federal Emergency Management Agency |
| Marca | FEMA |
| Posted | Diciembre 2006 |
| Producto | National Flood Insurance Program |
| Sector Empresarial | Gobierno y otras instituciones |
| Sinopsis | To increase new net policy growth by 5% each year. |
| Filosofía | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| Resultado | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| Medio | Sitios de Internet |
| Más información | www.floodsmart.gov |