Título | Gorillas |
Agencia | J. Walter Thompson New York |
Campaña | Gorillas |
Anunciante | HSBC |
Marca | HSBC |
Posted | Diciembre 2006 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
Filosofía | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
Resultado | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
Medio | Anuncios de Internet |
Más información | www.yourpointofview.com |