| Título | Where are you going? |
| Agencia | J. Walter Thompson New York |
| Campaña | Where are you going? |
| Anunciante | HSBC |
| Marca | HSBC |
| Posted | Diciembre 2006 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
| Filosofía | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
| Resultado | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
| Medio | Anuncios de Internet |
| Más información | www.yourpointofview.com |