Screen Block launch
- Marca: Vaseline x Fortnite
- País: Estados Unidos
- Anunciante: Vaseline
| Título | Screen Block launch |
| Agencia | Ogilvy Canada |
| Campaña | Screen Block |
| Anunciante | Vaseline |
| Marca | Vaseline x Fortnite |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Salud, higiene y productos farmacéuticos |
| Sinopsis | Vaseline, in partnership with Umi Games, is launching its Screen Block campaign, helping send a broader message about the everyday and unseen effects of blue light by partnering with those who spend the most time in front of screens: hardcore gamers. "No matter the game, the 3.3 billion gamers worldwide all share a common enemy - blue light. Most just don’t know it. To shine a spotlight on this invisible reality, we didn’t just launch a campaign to raise awareness; we created a product to shield gamers’ real-life skin. This is especially important for the 25% of the gaming community who play almost 40 hours per week, and the pro gamers who train over 12 hours per day. A product like Screen Block could really save their skin. It’s a “gaming accessory” that we want to see as part of every gamer’s routine." - Francesco Grandi, Chief Creative Officer, Ogilvy Canada "Bringing playable brand experiences to life has been a journey fueled by creativity and collaboration. Partnering with a globally forward-thinking brand like Unilever allowed us to push creative boundaries and craft a truly immersive, joy-filled world for players. With robust promotional support from in-game integrations to strategic Creator partnerships, we’re excited to engage next generation audiences through meaningful, innovative storytelling and experiences.” - Tom Parry, President of Umi Games |
| Medio | Web Film |
| Duración | |
| Agency | Ogilvy Singapore |
| Agency | Mindshare Singapore |
| Animación | Sailor Studio |
| PR | Sailor Studio |
| CGI | Dogsled Studio |
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