Founded at the end of the seventies, "die Klappe" rewards films about creativity, originality, being comprehensive and technics used.
The categories are: TV spot, cinema spot, DRTV, Corporate video, TV-Trailer, Music clips, Promotions-film, Banners and flash animations, web commercials.
Firms, institutions, agencies or producers may take part to this awards on condition that the ads are in German. That's why it concerns Germany Austria and Switzerland.