Establishment: AČRA M.K. – the Association of Czech Advertising Agencies and Marketing Communication was established in the spring 1992. Mission: The mission of the Association activity is to increase professional standard of the Czech advertising and other activities within the marketing communication. The activity of the Association is focused on the coordination and representation of joint interests of its members, its representation towards respective professional unions and state authorities, providing professional information, consultative services and acting to enforce the positive image of advertising.