Título | Born Integrated |
Agencia | Serviceplan Group |
Campaña | Born Integrated |
Anunciante | Serviceplan |
Marca | Serviceplan |
Fecha de primera difusión/publicación | 2020 / 4 |
Sector Empresarial | Publicidad y comunicación |
Sinopsis | The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. |
Medio | Case Study |
Duración | |
Más información | www.SP-50.com |
Design | Studio Oeding |
Global Chief Creative Officer | Alex Schill |
Managing Partner | Florian von Hornstein |
Global Executive Creative Director | Michael Wilk |
General Manager | Leif Johannsen |
Creativo de innovación | Dennis Fritz |
Creativo de innovación | Anton Reim |
Fotógrafo | Johann Cohrs |
Responsable de vestuario / estilista | Nina Lemm |
Realizador | Felix Tonnat |
Director artístico | Florian Zwinge |
Managing Partner | Markus Kremer |