Amigos For Kids - "Coach Boy" by PHNX Awards 2020

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TítuloCoach Boy
Agencia
Campaña Stop The Cycle
Anunciante Amigos for Kids
Marca Amigos For Kids
Fecha de primera difusión/publicación 2019 / 6
Producto Pro Bono
Sinopsis /// INSIGHT
Child abuse is a self-perpetuating cycle. 
30 percent of child abuse victims become abusers themselves, causing the abuse to continue ad infinitum.

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IDEA
In order to raise awareness about the vicious cycle of child abuse, we created an illustration for our client Amigos For Kids that visually brought the never-ending cycle of abuse to life. Our goal is to educate our global audience and raise awareness about the realities of child abuse, ultimately encouraging the audience to find out how they can help stop the cycle.
Content & Social Media Natalie Baj Director