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Paris, Francia
Durex - "Durex Rebrand" by PHNX Awards 2020

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TítuloDurex Rebrand
Agencia
Campaña Positive Reality
Anunciante Reckitt Benckiser
Marca Durex
Fecha de primera difusión/publicación 2020 / 2
Producto Durex
Sector Empresarial Contraceptivos, preservativos y tests de embarazo
Sinopsis On Friday 14th February, we launched a major global rebrand of Durex, giving the world’s favourite 91-year old sex brand an update for a modern world. A world going through seismic changes in sex and sexuality, and where sexual liberation is clashing head on with a sexual recession. The more we see and hear, the more anxiety we feel, leading to 2/3s of us being dissatisfied with our sex lives. So we want to alleviate anxiety and empower people to have better, more satisfying sex lives, whatever, whenever, whoever, and whyever, that means to them, starting by writing a open letter to Valentine's Day.
Medio Case Study
Duración
Advertising Manager Ben Wilson
Advertising Manager Ben Crawley
Advertising Manager Jan Kodakek
Executive Creative Director Elliot Harris
Creative Partner Elliot Harris
Creative Director Lynsey Atkin
Creative Team John Ogunmuyiwa
Managing Partner Ainhoa Wadsworth
Business Director Nick Boyle
Account Director Sophie Amodio
Account Director James Johnstone
Account Manager Bella Macdonald
Strategy Partner Chantelle Begley
Strategy Director Ally Chapman
Strategist Asa Nowers
Programme director Matthew King
Agency Producer Claire Leveille
Agency Producer Stefanie Price
Agency Producer Sarah Wells
Agency Producer Janet Berry
Agency Producer Rianna Johnson