Change The Ref - "Antiviral Weapon BOARD" by PHNX Awards 2020
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| Título | Antiviral Weapon BOARD |
| Agencia | ALMA DDB |
| Campaña | Antiviral Weapon |
| Marca | Change The Ref |
| Fecha de primera difusión/publicación | 2020 / 4 |
| Producto | Gun reform |
| Sinopsis | The COVID-19 pandemic has triggered a massive spike in firearm and ammunition sales. They have skyrocketed to the point that the NRA has successfully lobbied to get gun retailers deemed 'an essential service' by the federal government. It’s obvious that some are forgetting that during this crisis, the best weapon to protect themselves and their family is simply soap. Not ammo and guns. And even though most of us are in isolation, we still shouldn’t distance ourselves from this problem. So, using the resources available at home, we created batches of gun-shaped soaps to remind people what the real priority should be right now. Many news outlets also join our campaign. Helping us explain how the more people use the soaps to protect themselves and their families, the more they’ll also realize just how important it is for real guns to vanish as well. |
| Creative Chairman/CEO | Luis Miguel Messianu |
| Co-President/Chief Creative Officer | Alvar Sunol |
| SVP/Productions | Michelle Headley |
| VP Digital Content & Experience | Michael Sotelo |
| Director of Production | Yeyo Marquez, VP |
| Executive Creative Director | Monica Marulanda |
| Creative Director | Virgilio Flores |
| Creative Director | Alberto Calva |
| Associate Creative Director | Humberto Maldonado |
| Associate Creative Director | Luis Puerta |
| Lead Digital Content & Experience Creator | Michelle Robles |
| Art Director | Emilia Lora |
| Art Director | Orlando Velez |
| Executive Producer | Jay Rivera |
| Studio | Jennifer O. Eirea, Senior Producer |
| audio engineer | Jose Toledo |
| Communications Manager | Sabrina Paz Riesgo |
| Editor/GFX | Pablo Colella |