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HackYourFuture - "HYF intro film" by PHNX Awards 2020

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TítuloHYF intro film
Agencia
Campaña HackYourFuture - Behind The Source
Anunciante HackYourFuture
Marca HackYourFuture
Fecha de primera difusión/publicación 2020 / 2
Producto HackYourFuture: a non-profit coding school for refugees
Sinopsis Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.
Duración
CLIENT NAME HackYourFuture
ADVERTISING AGENCY 72andSunny Amsterdam
PRODUCTION COMPANY Hecho Studios
SOUND STUDIO Stainless Sound