Wavio - "See Sound (Subt)" by PHNX Awards 2020
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| Título | See Sound (Subt) |
| Agencia | Area 23, An IPG Health Company |
| Campaña | SEE SOUND |
| Anunciante | Wavio |
| Marca | Wavio |
| Posted | Junio 2020 |
| Producto | SEE SOUND |
| Sinopsis | People who are Deaf and hard of hearing lack situational awareness—the innate ability to know what’s going on around them. Not being able to access sounds can not only be disorienting, but could also mean life or death for the millions of people living with disabling hearing loss. The current accessibility products on the market are extremely limited with nothing that can distinguish sounds. While assistive hearing devices—like cochlear implants—help indicate or amplify sound, they don’t assign meaning to what’s heard. Other visual cues—like flashing lights—help notify of a doorbell or fire alarm, but are only single use. Recognizing this unmet need, we partnered with Wavio, a deaf-owned software company, to invent SEE SOUND—the world’s first smart home-hearing system. Simply plug the SEE SOUND unit(s) directly into a wall outlet and connect via WiFi to the app on your phone. When a sound occurs, the closest SEE SOUND interprets the noise and makes a prediction based on its level of confidence, alerting users on their smart devices. It would take literally millions of sound samples to create a machine-learning model that could report with any level of accuracy. To overcome this massive technological barrier, we leveraged a data set of over 2 million human-labeled 10-second sound clips sourced from the billions of user videos on YouTube. Each were manually analyzed, annotated, and organized into the Google Audio Set. Our machine-learning model was then trained with these data to achieve an incredibly high accuracy level. We expect to see our first run and distribution of 5,000 units by the 4th fiscal quarter in 2020. In tandem, we are petitioning local, state, and federal US governments to introduce this product under the Americans with Disabilities Act’s (ADA’s) scope of accessible technology, which would allow for the government to cover the cost of distributing the SEE SOUND device. The intellectual property is fully protected with multiple patents. For the underserved Deaf community, SEE SOUND is a life-changing accessibility tool. It’s also a significant advancement in sound recognition technology that can benefit a far-reaching population of customers, including the elderly and military veterans. The Deaf and hard of hearing don’t simply want this product, they need it. No longer do people need to rely on their partners or pets to alert them to noises around their home. Everyone can see sound. |
| Duración | |
| Chief Creative Officer | Tim Hawkey, EVP |
| Group Creative Director | Chris Bernesby, SVP |
| Group Creative Director | Joe Capanear, SVP |
| Inventor and Associate Creative Director | Kristen Bell |
| Inventor and Associate Creative Director | Corinne Feight |
| Art Director | Evan Schmidt |
| Director of Photography | Chris Hamilton |
| Senior Producer | Elan Schoonmaker |
| Post-Producer | Rob Gorrell |
| Account Director | Kristen Braun |
| Developer | Aaron Stack |
| Director of Technology | Bill Hanff, VP |
| Senior Integrated Producer | Jane Kim |
| Animator | Kenny Yee |
| Engagement Planner | Tyler Carroll |
| Senior User Experience Architect | Peter Giurguis |
| Designer | Katie Caputo |
| Industrial Designer | Munjen Ng |
| Researcher | Greyson Watkins |
| Software Engineer | Spencer Montan |
| Researcher | Brandon Marin |