Budweiser - "Budweiser The Designated Roulette Six Pack" by PHNX Awards 2020
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| Título | Budweiser The Designated Roulette Six Pack |
| Agencia | Draftline |
| Campaña | Six Pack Roulette |
| Marca | Budweiser |
| Fecha de primera difusión/publicación | 2020 / 10 |
| Producto | Beer |
| Sinopsis | During 2018, 20 deaths per day due to traffic accidents took place in Argentina, being alcohol consumption one of the top main reasons, we decided to do something during the Global Beer Responsible Day. We worked with a clear insight: when friends are going out, nobody wants to be chosen as the designated driver, and this generates fights among friends. To help the, we created an innovative pack, The Designated Roulette Six Pack: 5 cans filled with beer and 1 filled with water, so the person who got the can with water, was the designated driver of the night. This special edition pack was distributed among many groups of friends, in specials events and nightclubs, PR and influencers. Also, we launched a special stock in our e-commerce store to simplify the selection of the designated driver. |
| Duración | |
| Agency | draftLine |
| Managing director | Paula Marconi |
| ECD | Diego Gueler Montero |
| CDs | Christian "Amish Bueno" Leal-Saint Jean - Sebastián "Amish Malo" Higueret |
| Creative Team | Pamella Souza - Maru Kohan |
| Brand Director | Cata Dalton |
| Project manager | Agustina Vadori |
| Producer | Vanesa Donisi |
| Client | Fabio Baracho, Tomás Grazzini, Natalia Rebecchi y Lucila Djeredjian |