IBM - "Second Life" by PHNX Awards 2021
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| Título | Second Life |
| Agencia | Ogilvy & Mather Japan / Geometry Global Japan |
| Campaña | Second Life |
| Anunciante | IBM |
| Marca | IBM |
| Posted | Julio 2020 |
| Sector Empresarial | ISP comercial, servicios e ingeniería informatica |
| Filosofía | Japan now has the world’s oldest population, with more than one in four citizens over 65. And with life expectancy at 85, retirees are looking at 20+ years of potentially feeling lonely and unproductive. To meet the challenge, and help seniors find their calling after retirement, IBM’s Second Life app cross-references occupational data with participants’ unique personality traits, via Watson's deep personality cognitive analytics. The campaign gained over US$3mm in media attention, 46 million impressions while helping over 43,000 seniors find passions they may never have been able to identify. |
| Medio | Interactivo |
| Duración | |
| Productora | BIRDMAN INC. |
| Responsable de la creación | Doug Schiff |
| Director ejecutivo de creación | George Sugitomo |
| Director ejecutivo de creación | Ricardo Adolfo |
| Director creativo | Andy Fenning |
| Director creativo | Roy Ryo 良 |
| Director creativo adjunto | Shintaro Hashimoto |
| Senior Copy Editor | Toshikazu Suzuki |
| Senior Art Director | Takashi Tsukamoto |
| Director artístico | Ririko Tatsumi |
| Director artístico | Kasia Grabek |
| Director artístico | Yoshihiko Abe |
| Diseñador | Fumikazu Okajima |
| Diseñador | Shoya Ozawa |
| Video Content Director | Morris Ku |
| Production Director | Natsuki Tosa |
| Creative Services Director | Aki Sugawara |
| MOTION DESIGN | Miura Yoshihiro |
| Responsable de conceptos / redactor | Naoya Kataoka |
| Responsable de conceptos / redactor | Yutaro Nagata |
| Business Director | Junko Igarashi |
| Responsable de cuentas de agencia | Wakaba Mikata |
| Ejecutivo de cuentas | Mitsui Lin |
| Realizador | Masaharu Miyasaka |
| Assistant Director | Yuta Toga |
| Director técnico | Takeru Kobayashi |
| Director técnico | Shudai Matsumoto |
| Backend Engineer | Takahisa Maeda |
| Frontend Engineer | Takumi Saito |
| Frontend Engineer | Naoki Asou |
| Director de proyectos | Yoko Kosins |
| Director de proyectos | Naoaki Kitahara |
| Director de proyectos | Tamami Maekawa |