Holodomor Museum - "Grains of Truth - Holodomor Museum crowdfunding campaign" by PHNX Awards 2022
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| Título | Grains of Truth - Holodomor Museum crowdfunding campaign |
| Agencia | Postmen |
| Campaña | Grains of Truth |
| Anunciante | Holodomor Museum Foundation |
| Marca | Holodomor Museum |
| Posted | Julio 2021 |
| Sector Empresarial | Festivales, museos |
| Sinopsis | In 2020 Ukraine renewed construction of a Holodomor Museum, which is a main institution to commemorate 7 000 000 people killed in the most massive murder during a peaceful time in 1932-1933.The mission of the Museum is to unite Ukrainians to count every person, intentionally killed by starvation.We decided to build a campaign around a fundraising web-platform where every donation will reveal one single name. Every name was presented as a grain.No single artist can create millions of unique symbols himself, but the sprouts of Holodomor victims can do that. We created a stencil, which can be filled with a unique content by every creator. The world's first visual identity, which is initially empty. Like the memory of those who are unaware. By people’s efforts it is filled by grains of truth - names, testimonies and donations. We will keep on counting, until every victim is recalled and every grain grows. |
| Medio | Case Study |
| Duración | |
| Más información | zernapravdy.org |
| Responsable de conceptos | Yaroslav Vedmid |
| Director creativo | Yaroslav Vedmid |
| Director artístico | Iryna Pavlova |
| Creative Copywriter | Kyrylo Chystyakov |
| Responsable de cuentas de agencia | Hanna Savchuk |
| Social Media Manager | Elizaveta Zaremba |
| Diseñador gráfico | Yana Zinevych |
| Creative Producer | Olga Mykhalets |
| Motion Designer | Ilya Reznikov |
| Sound Designer | Igor Bondarenko |