Título | The Visible Net (behind-the-scenes) |
Agencia | Serviceplan Group |
Campaña | The Visible Net |
Anunciante | O2 - Telefónica Germany Gmbh & Co. |
Marca | Telefónica Germany / o2 Deutschland |
Fecha de primera difusión/publicación | 2021 / 12 |
Sector Empresarial | Servicios de telecomunicaciones |
Filosofía | To achieve this, innovative technology was combined with artistic skills. As a first step, the O₂ network signal was measured in various locations in Germany. Then, the data was transmitted to an LED bar hanging underneath a drone which converts the data into light impulses. The stronger the network signal, the brighter the light. With the aid of long exposure, photographer Kai-Uwe Gundlach was able to create a visible network from the light patterns of the LED bar. |
Medio | Web Film |
Duración | |
Director de publicidad | Wolfgang Metze |
Director de publicidad | Michael Falkensteiner |
Director de publicidad | Brigitte Giels |
Director de publicidad | Nikolaus Lemli |
Director de publicidad | Stefanie Welter |
Director de publicidad | Rafael Binczyk |
Director de publicidad | Tobias Jacob |
Director de publicidad | Nadine Zich |
Director de publicidad | Franziska Günster |
Director de publicidad | Sami Abubaker |
Managing Partner | Lars Holling |
Managing Partner | Leif Johannsen |
Managing Partner | Patrick Matthiensen |
DIRECTOR DE SERVICIO AL CLIENTE | Saskia Kroschewski |
Responsable de cuentas de agencia | Benedikt Bermel |
Responsable de cuentas de agencia | Anna-Lena Munsch |
Director creativo | Pavel Bondarenko |
Director artístico | Pavel Bondarenko |
Director creativo | Daniel Steller |
Responsable de conceptos / redactor | Daniel Steller |
Responsable de conceptos / redactor | Martin Gillen |
Director artístico | Finnja Skornia |
Director artístico | Tudor Cucu |
Responsable de conceptos / redactor | Steven Hartmann |
Director artístico | Theresa Fechler |
Productora | BWGTBLD |
Creative Agency | Serviceplan Bubble |