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Premio creativo
Paris, Francia
Cannabis Treatment - "Beauty Hidden Blue Orange" by PHNX Awards 2022

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TítuloBeauty Hidden Blue Orange
Campaña The Beauty Hidden Inside Cannabis
Anunciante Ease Labs
Marca Cannabis Treatment
Fecha de primera difusión/publicación 2021 / 1
Producto Institutional
Sinopsis Situation
The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.

Challenge
The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences.

Solution
To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
CEO João Consorte
Creative Director Alessandra Gomes
Art Director Eduardo Basque
Copywriter Fernando Franchim
Producer Ycaro Prata, Karen Xavier
Regional and Global Account Leader Ana Padinha
Audiovisual Producer Deep Filmes
Image Producer Deep Filmes
Director Thiago Silva
Director of Photography Felipe Lion
Executive Producer Themistocles Silva, Jessica Brockestayer
Art Director Thiago Silva
Producer Coordinator Themistocles Silva
Editor Lucas Mello
Finisher Deep FIlmes
Post Production Deep Filmes
Colorist Ricardo Herling
Sound Producer Studio Tesis
Music Producer Studio Tesis
Mix Studio Tesis