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Premio creativo
Paris, Francia
NRJ Belgium & Pink Ribbon - "Mix4BOOBS" by PHNX Awards 2022

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TítuloMix4BOOBS
Agencia
Campaña Mix4Boobs
Anunciante NRJ Belgium / Pink Ribbon
Marca NRJ Belgium & Pink Ribbon
Fecha de primera difusión/publicación 2021 / 9
Producto Awareness campaign for breast cancer
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis Breast Cancer awareness is high amongst older women, but young women often overlook their vulnerability to the disease. To support Pink Ribbon's efforts during Breast Cancer Awareness Month, NRJ Radio tackled this challenge with #MixForBoobs: an impactful social experience leveraging DJ’s techniques to familiarise young women with breast self-examination. To teach the lifesaving gestures, we enlisted the help of artists and influencers who demonstrated each movement on specially created boob-shaped vinyl records. With a 7K€ media budget, the campaign achieved 21M global reach, 99% positive sentiment on social media and an earned media value 112X higher than the invested budget .
Medio Case Study
Duración
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Chief Client Officer
Strategist
Strategist
Strategist
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Creative Manager
Diseñador
Media Manager
Media Manager
Media Manager
Media Manager
Influence
Influence
Influence
Influence
PR manager
Realizador
Fotógrafo
Director de fotografía
Productor de la agencia
Montaje
Compositor de música
Compositor de música
Retocador
Retocador
Agency Ogilvy Social.Lab Belgium
• Account Team Sabrina Schuller, Alyssia Cnudde
• Chief Client Officer Christophe Crasselts
• Strategy Julie Frederickx, Beatriz Chufani, Victoria Van Wymeersch
• CCO Pete Case
• ECD Jan Teulingkx, Gabriel Araujo
• Creative Team Antoinette Ribas, Gregory Ginterdaele
• Creatives Clémentine Bailly, Marine Quéré, Pieter Decanniere
• Creative Manager Gabriela Toader
• Design Xavier Vanderplancke, Rebecca Vallicon
• Media Mathieu De Moor, Inès Banga, Reginald Forrest, Nicolas Dewael
• Influence Stefan Bisoux, James Baldwin, Rahul Titus, Molly Theron
• PR Laura Verbeelen
• Director Lisa Carletta
• Photographer Lisa Carletta
• DOP Romain Ferrand
• TV Producer Sofie Van de Wauwer
• Editing Hyper Film
• Grading Friction
• Composer DJ ND, JANEE
• Retouching Yelle Vandenbruaene (The Living Room)
• Stylism Francis Boesmans, Liesbeth Verlinden
• Art Department Dries Vanoirbeek
• Food Stylism Anja Spriet
• Production (interviews) Jean-Sebastien, Aurélien Delacroix (DELAPRO’D)
• Design (Vinyles) Romain Riousse (Studio Plastac)
• Production (Vinyles) Frank Machtelinckx, Marianne DeMeuleneire
• Voice/Singer (Vinyles) Catherine Sackville-Scott
• Technical crew (Shooting) Ryszard Karcz, Thomas Gérard, Denis Antheunissens
• Food Photographer Eveline Boone
• Background (Shooting) Michael Vercruysse
• Photograph Assistant Samir Dari
• Make Up Artist Elke & Laetitia de Wilde
• Scouting Ruben
• Studio Location Monev Studio
• Choreographer Loys Assal
• Dancers Sarah Kaya, Crazy Su
Relentless passion & support the full Ogilvy Social.Lab Belgium team
Pink Ribbon Partners NRJ Belgique, NRJ België
Aimé Van Hecke (Pink Ribbon) Contacts Miguel Aguza, Laure di Francesco, Fiona Gillen, Gaelle Leys, Khalid Boussouf, Solenn Bouw (NRJ Belgique), Sofie Callewaert, Nathalie Delporte, Jo Nachtergaele, Lucas Borgmans (NRJ België)
Maxime Jonckheere Special Mentions Clara Luciani, Typh Barrow, Charles, Saskia, Aurélie Van Daelen, Gaëlle Van Rosen, Julie Taton, Shalimar Debru, Audrey Piolé, Julie Vermeire, Noortje Palmers, DJ Lady