Volkswagen - "VW ZERO CARBON BILLBOARD IN SITU" by PHNX Awards 2022
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| Título | VW ZERO CARBON BILLBOARD IN SITU |
| Agencia | BBDO Dublin |
| Campaña | Zero Carbon. Except for the Pencil |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Fecha de primera difusión/publicación | 2022 / 3 |
| Producto | VOLKSWAGEN ID. |
| Sector Empresarial | Automóviles |
| Sinopsis | To remind Irish drivers of the zero carbon credentials of Ireland’s bestselling all-electric cars, Volkswagen’s ID.3 and ID.4, we turned to the humblest tool of them all: a pencil, and chose the biggest blank canvas of them all: a 48-sheet billboard. We hand-drew, in pencil, in-situ and over 48 hours an (almost) zero carbon billboard advertisement, simply yet powerfully highlighting the zero carbon credentials of the Volkswagen ID.3 and ID.4. |
| Medio | Exterior |
| Artista / Dibujante | Jon Berkeley |
| Illustrator | Jon Berkeley |
| Director ejecutivo de creación | Shane O’Brien |
| Responsable de conceptos / redactor | Colm O'Gaora |
| Director artístico | Fionan Healy |
| Director de cuentas | Fiona Gilroy |
| Responsable de cuentas de agencia | Emma Blaney |
| Marketing Director | Mark McGrath |
| Productora | HEADCASE DESIGN |
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