Lyrarakis Wines - "Lyrarakis Queens 2" by PHNX Awards 2022
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| Título | Lyrarakis Queens 2 |
| Campaña | Queens |
| Marca | Lyrarakis Wines |
| Fecha de primera difusión/publicación | 2021 / 3 |
| Producto | Single Variety Selected Wines |
| Sinopsis | Lyrarakis Wines has created a new line of wines, with the aim of highlighting the unique characteristics of some very special Cretan varieties. To achieve this, in each variety of this series of wines, it has been treated in the best possible way and has been treated with special care, both during cultivation and winemaking. In short, in these wines, every variety is the ... queen. The aim was to create labels that would highlight the specific work and philosophy. We looked for a special approach, which deepens the DNA of this series of wines and stands out among so many others, as well as the specific wines themselves. An approach that would highlight the richness of these varieties. Based on the study of Isabella Benda-Weber entitled "Early Cretan dress: heritage, influence and mobility of structure and textile elements (ca. 850-600 BC), we created a series of queens of Crete. Thus, each different variety acquired its own form of queen, with its own pattern-reference to tradition. |