ANAIS Association - "Some Masks Remain Ioana" by PHNX Awards 2022
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| Título | Some Masks Remain Ioana |
| Agencia | Centrade Cheil |
| Campaña | Some Masks Remain |
| Anunciante | Anais Association |
| Marca | ANAIS Association |
| Fecha de primera difusión/publicación | 2022 / 3 |
| Producto | Domestic Abuse Awareness |
| Sinopsis | On March 4, 2022, Romanian authorities announced that starting March 8th, all mask mandates will be lifted nationwide, as COVID-19 cases have diminished. On March 8th, Romania celebrated International Women's Day together with the rest of the world. In just 3 days, we developed a PSA campaign that hijacked the breaking news about the mask mandates to raise awareness of the plight of the hundreds of thousands of Romanian women who will continue to have their noses and mouths covered. Either by the palm of an abusing partner or by their own palm, as they contemplate in disbelief the other pandemic still unfolding: domestic violence in all its forms: from publishing intimate content without consent to prohibiting meetings with friends, from embezzling family income to forbidding access to religious practice or controlling a partner on the pretext of jealousy. All the executions were based on real stories of domestic violence from Romanian women who had approached ANAIS Association, the leading Romanian NGO against domestic abuse, for psychological and legal counseling. |
| Executive Creative Director | Mihai Gongu |
| Group Creative Director Copy | Denisa Armașu |
| Senior Art Director | Radu Rebei |
| Client Service Director | Carmen Miruță |
| Senior Account Manager | Ana Maria Rădulescu |
| Social Media Manager | Veronica Bratu |
| AV Director | Monica Garbur |
| Strategy Head | Miruna Baiaș |
| PR Specialists | Ana Maria Gavrilă, Macrina Vendlinger, Daniela Șerban |
| Traffic Director | Mihaela Iamandi |
| Production Studio | Almost Ready |
| Photographer | Balint Hajagos |
| Casting Director | Dana Pavelescu (Shine) |
| Talents | Schmidt Silva Helena, Anca Săveanu, Camelia Darie, Simina Mateescu, Iulia Aramă |
| Special Effects Make-up | Dora Codiță |
| Camera Assistant | Ahmad Askar |
| Post-production Studio | Chainsaw Europe |
| Post-production Coordinator | Diana Gordon |
| Sound | Hasan Nasser |
| Image director | Samaranda Paraschiv |
| Voice Actors | Judith State, Oana Holban, Radu Bânzaru |