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PHNX Awards

Premio creativo
Paris, Francia
Telefónica Germany / o2 Deutschland - "The Visible Net Films" by PHNX Awards 2022

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TítuloThe Visible Net Films
Agencia
Campaña The Visible Net
Anunciante O2 - Telefónica Germany Gmbh & Co.
Marca Telefónica Germany / o2 Deutschland
Fecha de primera difusión/publicación 2021 / 12
Sector Empresarial Servicios de telecomunicaciones
Sinopsis It has never been harder to convince people. No matter if it’s news, science or marketing, people have a hard time believing what they are told. This is a problem. Especially for telco providers when they want to communicate their most precious asset: their network. The communication relies heavily on proofs, tests and awards – and the belief of the people in it. That’s why we went one step further. And made the invisible visible. To give people the best quality proof ever. Introducing: “The visible net”. The world’s first 5G network made visible. A unique data visualization campaign that unifies real network data, cutting-edge technology and photography. And that turns 5G into art. Data Driven Strategy: We went to various locations all across Germany and measured our 5G network using network analysis apps. A transmitter sent the raw data to a computer, where an algorithm translated the network data into light. The light data was then transmitted to a control box attached to a 10-meter LED pole hanging underneath a heavy-duty drone. The better the net, the more LEDs were activated. Creative Use of Data: To make our 5G net visible, the drone flew artistic flight paths. Using long exposure technique, famous photographer Kai-Uwe-Gundlach was able to capture these paths – and create unique photo motifs showing our 5G network. The campaign was visible everywhere in Germany. On posters, magazines and social media. On TV and at the point of sale. It reached all targets groups on all relevant channels. Creating a reach of almost 700 million, 71 million online impressions and over 285,000 link clicks within the first month. And delivering the most striking proof of how good our 5G network is. By letting people see it with their own eyes.
Medio Case Study
Productora
Montaje
Estudio de grabación
Grade
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Global Chief Creative Officer
Managing Partner
Managing Creative Partner
Managing Creative Partner
Client Service Director
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Creative Art Director
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Responsable de conceptos / redactor
Director artístico
General Manager
Director de cuentas
Responsable de cuentas de agencia
Director creativo
Responsable de conceptos / redactor
Creative Art Director
MOTION DESIGN
MOTION DESIGN
Productor de la productora
Productor ejecutivo
Productor
Realizador
Director de fotografía
Studio Gundlach Kai-Uwe Gundlach, Photographer
Pirates 'N Paradise Anne Reiners, Producer
Pirates 'N Paradise Benjamin Kempe, Senior Editor/Motion GFX
Havas Media Germany Michael Sack, Account Director
Havas Media Germany Freya Strohmeier, Group Head
Havas Media Germany Marina Größl, Consultant Omnichannel
Havas Media Germany Jacqueline Roth, Consultant
Intermate Media Elisa Antonia Schrader, Senior Project Managerin
Intermate Media Finja Grieme, Project Manager