Chilean Red Cross - "Earthquake" by PHNX Awards 2022
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Chilean Red Cross - "Earthquake"
This ad is part of the ACT Responsible Collection
- Marca: Chilean Red Cross
- País: Chile
- Anunciante: Chilean Red Cross
| Título | Earthquake |
| Agencia | Porta |
| Campaña | Reunited |
| Anunciante | Chilean Red Cross |
| Marca | Chilean Red Cross |
| Fecha de primera difusión/publicación | 2022 / 4 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | #ChileanRedCross #RestoringFamilyLinks #Porta |
| Sinopsis | Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Idea: For this reason, and inspired in a legend that that there is a red thread connecting people who are destined to find each other, we wanted this work to represent the story of a family from the south of our country. A father and son who were reunited thanks to the program after one of the biggest natural disasters in Chilean history: THE 2010 EARTHQUAKE A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it. A work that today allows us to raise the visibility to a program that is a vital assistance for all Chileans. |
| Medio | Publicidad en periódicos |
| Director creativo | Felipe Porte |
| Director artístico | Benjamín Sánchez |
| Responsable de conceptos / redactor | Felipe Alarcón |
| Productor de la agencia | Constanza Figueroa |
| Productor de la agencia | Mauricio Alvarez |
| Fotógrafo | Nain Maslun |