Ease Labs - "Beauty Hidden Purple" by PHNX Awards 2022
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| Título | Beauty Hidden Purple |
| Agencia | McCann Health Brazil |
| Campaña | The Beauty Hidden Inside Cannabis |
| Anunciante | Ease Labs |
| Marca | Ease Labs |
| Fecha de primera difusión/publicación | 2021 / 12 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Lema | The Beauty Hidden Inside Cannabis |
| Sinopsis | The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept. |
| Medio | Prensa y publicaciones |
| Realizador | Thiago Silva |
| Director de fotografía | Felipe Lion |
| Montador | Lucas Mello |
| Responsable de conceptos / redactor | Fernando Franchim |
| Director artístico | Eduardo Basque |
| Director creativo | Alessandra Gomes |
| Productor ejecutivo | Ycaro Prata |
| Productor ejecutivo | Karen Xavier |
| Director de cuentas | Ana Padinha |
| Chief Executive Officer (CEO) | Joao Consorte |
| Productor ejecutivo | Themistocles Silva |
| Productor ejecutivo | Jessica Brockestayer |
| Colorista | Ricardo Herling |
| Productora | Deep Films |
| Postproducción | Deep Films |
| Productor de sonido | Studio Tesis |