Título | Newspaper |
Agencia | VML Madrid |
Campaña | Not a Selfie |
Anunciante | Federopticos |
Marca | Federopticos |
Posted | Marzo 2023 |
Producto | Glasses |
Sector Empresarial | Ópticos |
Sinopsis | With this campaign, we aimed to raise awareness through humor about the importance of getting our vision checked, identifying those not-so-subtle signs that indicate we should visit our professional at Federópticos. Sometimes it seems like we're taking a selfie when in reality we're trying to read what's on our phone. |
Medio | Prensa y publicaciones |
Art Director | Adrián Ríos VMLY&R Executive Creative Director |