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Premio creativo
Paris, Francia
DUREX - "SEX HAPPINESS (BRAND PURPOSE)" by PHNX Awards 2023

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TítuloSEX HAPPINESS (BRAND PURPOSE)
BriefDUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Agencia
Campaña SEX HAPPINESS (Brand Purpose)
Anunciante Reckitt Benckiser
Marca DUREX
Fecha de primera difusión/publicación 2023 / 3
Sector Empresarial Contraceptivos, preservativos y tests de embarazo
Sinopsis DUREX REACHES OUT FOR THE RIGHT TO FUN FOR ALL: the first web-based educational platform dedicated to fun for all, addressing all the topics related to fun and sexual diversity that have never been addressed by the French school system. A safe place offering more inclusive, realistic and relevant sex education content. Sex Happiness is a 4 month content programme to help 18-45 year olds educate themselves, discover and experience fulfilling sexuality. 7 video episodes, 7 influencers and their communities to authentically testify, bring answers to the taboo questions we ask ourselves about sex and pleasure: Pleasure & Sex, & Solo sex, & Partners, & Morphology, Pleasure & Size, Pleasure & Health, Pleasure & Disabilities
Medio Case Study
Duración
Deputy Creative Director
Responsable de la producción
Director de proyectos
Director de proyectos
Productor
Responsable de la producción
Chief Executive Officer (CEO)
Director creativo
Responsable de conceptos / redactor
Director artístico
Strategist
Realizador
Director medios comunicación
CEO Cécile Bitoun
DC Emmanuel Bougnères
Team créatif Carrie Tang, Sébastien Cuypers, Andrea Antunes, Damien Lebreuilly
Strategic Planners Marion Mondoloni & Samuel Pain
TV Producer Anthony Raton
Influence Raphaëlle Alexandre
Production Blue Paris
Director Jonathan Schupak
Producer Jeremie Woog
Head of Production Lina Maldonado
head of Post Production Céline Sene
Editor Rémi Muzzupapa