Colgate - "Paul" by PHNX Awards 2023
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| Título | Paul |
| Agencia | Red Fuse VMLY&R |
| Campaña | Smile lines ("Jaime", "Paul", "Valerie") |
| Anunciante | Colgate-Palmolive Company |
| Marca | Colgate |
| Posted | Marzo 2023 |
| Producto | Colgate |
| Sector Empresarial | Higiene bucal |
| Sinopsis | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
| Medio | Prensa y publicaciones |
| Contribuciones agencia | VML |