Título | Valerie |
Agencia | Red Fuse VMLY&R |
Campaña | Smile lines ("Jaime", "Paul", "Valerie") |
Anunciante | Colgate-Palmolive Company |
Marca | Colgate |
Posted | Marzo 2023 |
Producto | Colgate |
Sector Empresarial | Higiene bucal |
Sinopsis | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
Medio | Prensa y publicaciones |
Contribuciones agencia | VML |