Opal - "The Prevention Formula 2" by PHNX Awards 2023
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| Título | The Prevention Formula 2 |
| Agencia | VMLY&R Lima |
| Campaña | The Prevention Formula |
| Anunciante | Alicorp |
| Marca | Opal |
| Fecha de primera difusión/publicación | 2023 / 5 |
| Producto | Detergent |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Sinopsis | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Medio | Prensa y publicaciones |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Director ejecutivo de creación | Tin Sanchez |
| Director creativo | Carlos Fernandez |
| Director creativo | Poke Meza |
| Director artístico | Fernando Guerra |
| Responsable de conceptos / redactor | Kevin Torres |
| Diseñador | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| DIRECTOR DE SERVICIO AL CLIENTE | Sara Roif |
| Director de cuentas | Anne Achata |
| Ejecutivo de cuentas | Paolo Alvites |
| Fotógrafo | Alex Freundt |
| CEO | Eduardo Grisolle |
| ECD | Tin Sanchez |
| Creative Directors | Carlos Fernandez, Poke Meza. |
| Art Director | Fernando Guerra |
| Copywriter | Kevin Torres |
| Designer | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| Client Services Director | Sara Roif |
| Account Director | Anne Achata |
| Account Executive | Paolo Alvites |
| VP Marketing | Patricio Jaramillo |
| Homecare Platform Director | Claudia Cornejo |
| Marketing Manager | Ernesto Conroy |
| Brand Manager | Mauricio Bettocchi / Ana Paula Lobatón |
| Brand Lead | Cristina La Puente |
| League Against Cancer | Damary Milla / Mónika Valencia |
| Photographer | Alex Freundt |
| Digital Retoucher | Midas |