Opal - "The Prevention Formula " by PHNX Awards 2023
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| Título | The Prevention Formula |
| Agencia | VMLY&R Lima |
| Campaña | The Prevention Formula |
| Anunciante | Alicorp |
| Marca | Opal |
| Fecha de primera difusión/publicación | 2023 / 5 |
| Producto | Detergent |
| Sector Empresarial | Productos de limpieza, jabones, detergentes |
| Sinopsis | Opal, the stain expert detergent, realized that there is a type of stain that can not be removed with any of its formulas: Melanomas, a type of cancer with increasing mortality year by year in Peru, the country with the highest uv radiation in the world. Opal teamed up with a dermatologist and an expert in macro photography and managed to make melanoma spots look like stains on clothes. Through a print and outdoor campaign and with the help of the League Against Cancer, people scheduled checkups with cancer specialists just by scanning a QR. |
| Medio | Case Study |
| Duración | |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Director ejecutivo de creación | Tin Sanchez |
| Director creativo | Carlos Fernandez |
| Director creativo | Poke Meza |
| Director artístico | Fernando Guerra |
| Responsable de conceptos / redactor | Kevin Torres |
| Diseñador | Renzo Zapata |
| Production Director | Leoni Lizarzaburu |
| DIRECTOR DE SERVICIO AL CLIENTE | Sara Roif |
| Director de cuentas | Anne Achata |
| Ejecutivo de cuentas | Paolo Alvites |
| Fotógrafo | Alex Freundt |