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Governo de Mato Grosso do Sul - "Enchanted Box - Game" by PHNX Awards 2024

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TítuloEnchanted Box - Game
Agencia
Campaña Enchanted Box
Anunciante Governo de Mato Grosso do Sul
Marca Governo de Mato Grosso do Sul
Fecha de primera difusión/publicación 2023 / 12
Sector Empresarial Derechos Humanos
Sinopsis Dream Childhood is a magical time when imagination flourishes and dreams come to life. For many children, play is more than entertainment: it is the expression of their curious minds and the opportunity to develop essential skills. However, not all children have equal access to toys and fun times. We recognize the importance of providing joy and hope to children facing financial, family or social challenges. The "Enchanted Box" is more than a simple donation of toys; It is an act of generosity that transcends the material and reaches the emotional, as toys are not just objects, they are tools that feed the imagination and stimulate children's growth. Every toy is an opportunity to discover, learn and have fun, no matter the circumstances. By donating them we are building bridges of joy, creating happy memories and strengthening children's self-esteem. The concept calls for the donation of toys that will be deposited in boxes. For those who are donating, it is just a box. But for those who are receiving it, it means immersing themselves in a magical universe of imagination, enchantment and fantasy. In this universe, toys come to life, calling people to make donations, and emphasizing the power of the Enchanted Box where by donating a toy, you share joy.
Medio Interactivo
Dirección artística
Concepción / Redacción
Project Director
Ejecutivo de cuentas
CEO Creative Chairman
Strategy/Planning