Dr. Idarnis Gaztambide - "Apple" by PHNX Awards 2024
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| Título | Apple |
| Agencia | Arteaga & Arteaga |
| Campaña | Chew Wars |
| Marca | Dr. Idarnis Gaztambide |
| Fecha de primera difusión/publicación | 2023 / 12 |
| Producto | Dentist Services |
| Sinopsis | This advertisement is a creative and visually engaging way to communicate the importance of dental health, especially as we age. The use of a mouth and a food item engaging in a tug of war with a tooth serves as a metaphorical representation of the daily stress and strain our teeth undergo through the simple act of eating. The tug of war imagery is effective in illustrating the battle that our teeth face against various foods, which can lead to wear and tear over time if proper dental hygiene is not maintained. Dr. Idarnis Gaztambide, being a dentist surgeon, aims to highlight the consequences of neglecting dental care, emphasizing the potential loss of one's ability to chew effectively. The tagline, "Don't lose your chew," cleverly plays on the word "chew" to focus on both the functional aspect of teeth and the eventual loss one might experience if dental health is taken for granted. It serves as a call to action, urging people to pay attention to their dental hygiene to preserve their chewing ability, which is essential for nutrition and overall health. |
| CCO | Aníbal E. Quiñones |
| Copywriter | Aníbal E. Quiñones |
| Illustrator | Carlos Nova |