Caja Maynas - "Candies" by PHNX Awards 2024
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| Título | Candies |
| Agencia | Agencia Vena |
| Campaña | Little Negotiators |
| Marca | Caja Maynas |
| Fecha de primera difusión/publicación | 2024 / 3 |
| Producto | Ahorro Ñañito |
| Sinopsis | From an early age, we possess the innate instinct to negotiate. Since childhood, when we desire something, we deploy a variety of tactics: whining, tantrums, tears, screams... we don't stop until we get what we want. At Caja Maynas, the leading financial institution in eastern Peru, we decided to take advantage of this universal insight to promote our new savings account designed for children, designed for “ñañitos” (Which is how children are called in this part of the country). |
| Creative Directors | Dennis Kuoman, Luis León |
| Copywriter | Diego Valencia |
| Art Director | Felipe Gonzales |
| Account Director | Aldo Gabilondo |
| Account Executive | Ximena Amasifuén |