Halloween at Liseberg - "Case film – Peak Fear" by PHNX Awards 2024
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| Título | Case film – Peak Fear |
| Agencia | Welcom |
| Campaña | The Peak Fear Experiment |
| Marca | Halloween at Liseberg |
| Fecha de primera difusión/publicación | 2023 / 9 |
| Sinopsis | With the aim of putting the Swedish amusement park Liseberg on the global entertainment map, we created The Peak Fear Experiment, a PR project and scientific endeavor examining the potential health effects of entertainment horror. The experiment gave us opportunity to speak with media on several occasions before, during and after the experiment. Additionally, BBC, Al Jazeera and AFP were present when we executed the experiment. A documentary of the event was shared with media along with a scientific report compiled by Aarhus University in Denmark. Results: Over 1600 applications from 22 countries. 261 publications in 26 countries. Potential reach: 837,232,076. Est. number of readers: 33,489,283. Est. advertising value: $15,000,000. Est. PR value: $100,000,000 |
| Duración | |
| Creative Director | Jonas Sjövall |
| Copywriter | Niclas Hallgren |
| Art Director | Andreas Larsson |
| Account Director | Joakim Brinkenberg |
| Account Manager | Karin Källberg |
| PR Strategist | Adam Wladis |
| PR Strategist | Robert Johnsson |
| PR Coordinator | Linnea Axede |
| Digital Designer | Madeleine Mei |
| Front End Dev | Jens Augustsson |
| Front End Dev | Ellen Brage |
| Front End Dev | Amanda Karlsson |
| Back End Dev | Stefan Singer |
| Back End Dev | Richard Westberg |
| Other | Martin Cedergren |