Fusion between Real life and Internet

The newest model has become the feature of a live, online car chase showing off its handling ability and speed

An app enabled people to practice with the different models to try and catch the car, and the most popular Dutch websites advertised the live car chase with banners disguised as the racing track. The internet users had to click on the Golf each time it appeared on the screen. This operation created the biggest click rate and a real promotion for the new model
TítuloGTI BannerBahn
Agencia
Campaña GTI BannerBahn
Anunciante Volkswagen
Marca Volkswagen

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Fecha de primera difusión/publicación Sólo para suscriptores
Producto Sólo para suscriptores
Sector EmpresarialSólo para suscriptores
SinopsisSólo para suscriptores
Medio Anuncios de Internet
Duración