The romantic side of Colonel Sanders

KFC certainly hasn’t turned chicken with its new dating game.

Good old Colonel Sanders is barely recognizable since Wieden+Kennedy Portland got hold of the KFC founder and icon. In a new campaign for the brand, he takes on a youthful anime look for a dating simulator game. Free to download for PC or Mac via the platform Steam, the game features nine culinary students who are on a quest to win the Colonel’s heart via secret recipes and cooking competitions. The player who makes it to the end of the game will uncover a secret reward. Combining the popularity of dating apps and gaming, the campaign breaks the conventions of fast food advertising for something out of the box. Although presumably your chicken still comes in one.