Hasan + Shumaker was born from the belief that in the marketer/agency ecosystem, it is imperative to have mutual respect for the needs and ambitions of both parties for the relationship to flourish and be fruitful. We help clients find the best fitting agencies and agencies to find the best fitting clients. 

 

Inglés

Hasan Ramusevic has led marketers through the agency review and selection process since 1989, making him the longest-tenured consultant in the field. With that comes an acute understanding of marketer-side needs, and a nuanced approach to guiding agencies towards solutions. Both have contributed to the formation of hundreds of successful client-agency partnerships, with many lasting over 10 years.

During that same 30 years, Chris Shumaker has overseen successful client/agency partnerships while leading growth and business development at some of the world’s most recognized agencies. With that comes a keen sense for custom-tailoring agency teams and disciplines to solve client-side challenges, coupled with a deep appreciation for what agencies need from clients in order for both parties to be successful. 

We offer a full spectrum of services designed to bring harmony to any matter at the intersection of marketers and agencies, from restoring balance in existing partnerships to introducing new, better-fitting ones into your ecosystem. Harmonizing Resources• Client/Agency Relationship Optimization- Helping existing client/agency relationships restore harmony for better success• Multi-Agency Relationship Optimization- Helping clients with multiple agency partners operate together more effectively Finding New Partners• Needs Assessment- Assessing the needs and recommending solutions for clients and/or agenciesin their pursuit of growth• Partner Discovery and Selection- Helping clients search and find the best, most productive agency fit and agencies to find the best, most fruitful client fit.• Onboarding- Transitioning new relationships for long term success Balancing Cost and Value• Holistic Resource Review- Analyzing the cost/value equation of services needed vs services rendered• Compensation Assessment- Structuring compensation arrangements that deliver value for both parties Getting to a Higher Level• Getting the best out of your own team- Identifying and eliminating obstacles inhibiting your team from being their best• Being a better client partner- Be your agency’s number one client regardless of your budget• Being a better agency partner- Become an indispensable partner to your clients• Making magnetic impressions- Whether you are a client reaching out to potential agency partners for the first time, or an agency reaching out to prospective clients for the first time, first impressions matter. Understand what can make a difference and what doesn’t.