| Virgin Atlantic created its "Land Happy" campaign to tout the benefits of its Upper Class service on flights between London and Johannesburg and used popular Mr. Men cartoon characters to get the point across.
Knowing that the great majority of passengers normally reach their destination tired, fatigued and grumpy, Virgin wanted to convey how with Upper Class amenities of flat beds, massages and gourmet meals served on board could really turn things around for its passengers. Using outdoor, a 5-part radio serial, direct mail books, and character profiles on Facebook, the campaign emphasized how the Upper Class experience produces a transformed and refreshed arriving passenger. After a year seats were fully booked, no doubt transforming the airline's top Mr. Man i |
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| Título | Land Happy |
| Agencia | Network BBDO |
| Campaña | Land Happy - Virgin Atlantic |
| Anunciante | Virgin Atlantic |
| Marca | Virgin Atlantic |
| Posted | Abril 2013 |
| Producto | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Responsable de conceptos / redactor | S...e G..l Sólo para suscriptores |
| Responsable de conceptos / redactor | G..y .u T..t Sólo para suscriptores |
| Illustrator | J...n M....rs Sólo para suscriptores |
| Director ejecutivo de creación | J...an W..t Sólo para suscriptores |
| Director artístico | B...t S...er Sólo para suscriptores |
| Director artístico | M....na O....elly Sólo para suscriptores |
| Productor de la agencia | C....on M...i Sólo para suscriptores |
| Productor de la agencia | S...t A...en Sólo para suscriptores |
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