| Y&R Dubai has been asked to raise awareness about the Al Noor Training Centre which helps disabled people to find their place in the society, with a budget almost equal to 0. The agency has thus find an ingenious way to communicate in transforming the globally recognized handicap sign with a wheelchair into a “professional”: cook, basket-ball player… It was a positive and effective way to show that disabled people have potentials in re-using existing supports everywhere in the street or public spaces | |
| Título | See Potential Not Disability |
| Agencia | Y&R Dubai |
| Campaña | See Potential |
| Anunciante | Al Noor School |
| Marca | Al Noor School |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Lema | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Problema | Sólo para suscriptores |
| Medio | Case Study |
| Director creativo | S...ir ..g Sólo para suscriptores |
| Director creativo | H...n B..a Sólo para suscriptores |
| Director creativo | W...ur D....ta Sólo para suscriptores |
| Responsable de conceptos / redactor | W...ur D....ta Sólo para suscriptores |
| Director artístico | H...n B..a Sólo para suscriptores |
| Productor de la agencia | A..n S....ni Sólo para suscriptores |
| Video Editor | S...sh M...ra Sólo para suscriptores |
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