| Passersby are often solicited in the street to help children all around the world but then they can only see the results and effects of their support. OgilvyAction has created for the association African Angel an innovative poster that shows the benefit of a contribution instantly. With the coin they donate, people can scratch the picture on the poster to make appear a new square. When all squares are revealed, we can see the child who was previously in a street in a classroom with a big smile on his face. A mobile app. has also been developed to scratch the poster. African Angel helps develop the education in Africa. A single coin money makes a difference. | |
| Título | With immediate effect |
| Agencia | OgilvyAction Düsseldorf |
| Campaña | Your Euro makes a difference |
| Anunciante | African Angel e.V |
| Marca | African Angel |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Exterior |
| Responsable de cuentas de agencia | Je....er P...y Sólo para suscriptores |
| Responsable de conceptos / redactor | N...a F...ke Sólo para suscriptores |
| Responsable de conceptos / redactor | M..e D..e Sólo para suscriptores |
| Director artístico | S...n G...el Sólo para suscriptores |
| Director artístico | T...as ..n A...h Sólo para suscriptores |
| Director creativo | M...in S...e Sólo para suscriptores |
| Comprador de arte | C...l Re....ld Sólo para suscriptores |
| Fotógrafo | R...rt Ei.....th Sólo para suscriptores |
| Postproducción | ..B S....os D�.....dorf Sólo para suscriptores |
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