Persil - "Trolley"

MullenLowe Global

MullenLowe Global London, Reino Unido

8029

Marca: Persil
País: Reino Unido

Anunciante: Unilever

Título	Trolley
Agencia	MullenLowe Global
Campaña	For Whatever Life Throws
Anunciante	Unilever
Marca	Persil
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Posted	Junio 2014
Sector Empresarial	Sólo para suscriptores
Sinopsis	Sólo para suscriptores
Medio	Muestra POP

Acerca de MullenLowe Global

Who We Are:
We believe positive dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own DNA to adapt, innovate, and thrive.It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats.And so do we.
What We Do:
In today’s rapidly changing world, innovation hinges on a combination of agility and adaptability. And the key to success is for brands to recognise the opportunity and responsibility to innovate because brands who do grow faster. Our capabilities allow us to proactively challenge and evolve brands across paid, owned and earned expressions and experiences.
How We Do It:
For businesses to grow, the most valuable currency is not how consistent you are it’s how you innovate. We believe that the fuel for innovation is positive dissatisfaction. Dissatisfied with the way it’s always been, with handcuffs and limits and rules, with insights that aren’t insightful, and with creative that doesn’t make you feel. This philosophy unites our 55 markets and makes us the most effective agency network pound for pound for twelve years running.

Latest News

MullenLowe Singapore has been appointed by the National Trades Union Congress (NTUC) as its creative agency on record, with a remit to improve brand awareness and perception of NTUC in its role to take care of workers’ welfare, wages, and work prospects in Singapore. This win follows a competitive pitch.

Over a 27-month retainer, MullenLowe Singapore will develop integrated campaigns in Singapore that include ATL, BTL, Digital / Social, and Event Collaterals.

MullenLowe Singapore managing partner, Gonzalo Olivera, said, “We are honored to have been chosen by NTUC as its creative agency of record. The work they do is incredibly important. As Singapore continues to progress rapidly, workers will always need someone to empower and care for them. We hope to support NTUC in its journey to champion workers in Singapore.”

NTUC Senior Director of Communications, Shona Tan, said, “We look forward to working closely with MullenLowe to create meaningful campaigns that will resonate with workers in Singapore, reinforcing our belief that every worker matters. Through the campaigns, we want to inspire workers to take action for their careers with us alongside them, and to deliver on our commitment to enhance their lives and livelihoods.”