| Gaming and digital have a great impact on daily life. Björn Borg have developed its activities not only around underwear but to a sporty fashion in general. Its next generation of products will be represented by a videogame. The launch is planned for next January. To continue with its innovative marketing strategy in building a strong brand to drive sales, Björn Borg has used its traditional fashion show to tease the audience with the future videogame. During Stockholm Fashion week, Björn Borg Spring/Summer 2015 show and collection has been inspired by the digital world with models looking like avatars and the set-up looking like and inspired by the upcoming game | |
| Título | Fashion Show during the Fashion Week in Stockholm |
| Agencia | Garbergs |
| Campaña | Fashion Week in Stockholm |
| Anunciante | Björn Borg |
| Marca | Björn Borg |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Web Film |
| Duración | |
| Show Director | ..a Å....und Sólo para suscriptores |
| Director artístico | L...a M....ind Sólo para suscriptores |
| Música | E..k H..l Sólo para suscriptores |
| Productora | L..k d....ls Sólo para suscriptores |
| Productor de la productora | M...us Pe.....son Sólo para suscriptores |
| Director de publicidad | B...rn B..g Sólo para suscriptores |
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