Kit Kat - "Kit Mail Hologram"

J. Walter Thompson Tokyo Tokyo, Japón

11220

Recently, some campaigns have used small prisms to create digital holograph with the smartphones. or or more recently But Mercedes-Benz has set up a higher size installation with a billboard and a prism For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation. Convincing and impacting media innovation
Título	Kit Mail Hologram
Agencia	J. Walter Thompson Tokyo
Campaña	Kit Mail Hologram
Anunciante	Nestlé
Marca	Kit Kat
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Fecha de primera difusión/publicación	Sólo para suscriptores
Sector Empresarial	Sólo para suscriptores
Medio	Impresiones Colaterales y de Marketing Directo
Duración	120 seconds