| Título | Farhad |
| Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle. As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
| Agencia | BBDO Group Germany |
| Campaña | Remember Me |
| Anunciante | Alzheimer Research Initiative |
| Marca | Alzheimer Research Initiative |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Lema | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Prensa y publicaciones |
| Responsable de la creación | Wo....ng Sc.....er Sólo para suscriptores |
| Diretor Geral de Criação | Kr.....fer He.....nn Sólo para suscriptores |
| Director ejecutivo de creación | T...as F...e Sólo para suscriptores |
| Director ejecutivo de creación | D...el Ha.....ann Sólo para suscriptores |
| Director creativo | J...bo C....jo Sólo para suscriptores |
| Director creativo | Se.....an S....er Sólo para suscriptores |
| Director artístico | D...n Ha.....ki Sólo para suscriptores |
| Director artístico | M....no M...i Sólo para suscriptores |
| Responsable de conceptos | A..a H...r Sólo para suscriptores |
| Responsable de conceptos / redactor | Se.....an S....er Sólo para suscriptores |
| Postproducción | S...an Kr.....ld I....ng Sólo para suscriptores |
| Fotógrafo | S...an Kr.....ld Sólo para suscriptores |
| Comprador de arte | B...it P...at Sólo para suscriptores |
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