| Título | Searching for Seville´s special color |
| Brief | Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone. |
| Agencia | PS21 |
| Campaña | Searching for Seville´s special color |
| Anunciante | Diageo |
| Marca | Tanqueray Flor de Sevilla |
| Posted | Noviembre 2018 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Case Study |
| Agency (& City) | P..1 (M....d) Sólo para suscriptores |
| Head of Strategy | A....ín Vi....os Sólo para suscriptores |
| Head of Growth | B....iz A..e Sólo para suscriptores |
| Creative Director(s) | V...tor B...co &...; D..a M...oz Sólo para suscriptores |
| Copywriter(s) | R....to Go....lez &...; I...e Fe.....dez Sólo para suscriptores |
| Art Director(s) | D...el A...do &...; N...ia M...no Sólo para suscriptores |
| Project Manager | L..a Ma....nez Sólo para suscriptores |
| Brand Producers / Makers | L...a Ig....da &...; A...l A...s Sólo para suscriptores |
| Production Company (& City) | R...m (M....d) Sólo para suscriptores |
| Production Company Producer(s) | A....ra R...s &...; M...el .e La....ue Sólo para suscriptores |
| Post-production Team | P...r Gu....ro &...; D...el R...ra &...; J...er Ci....da &...; P...o C....oba Sólo para suscriptores |
| PR Company (& City) | .a ..�s C...a (M....d) Sólo para suscriptores |
| PR Team | D...el R...s &...; M...�a M...ta &...; P...ma Fe.....dez Sólo para suscriptores |
| Strategy Planner | S...io G...ía &...; N....ia Gu....ro Sólo para suscriptores |
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